In 1900 the newly-formed United Shoe Machinery
Corporation (USM) selected Beverly, Massachusetts as its worldwide
headquarters. Five years later, "The Shoe," the affectionate nickname for
this venerable building, opened as the world`s largest factory. Over the
ensuing decades, it quadrupled in size, eventually totaling over 1.4
million square feet of floor space, on nearly 100 acres. Pulitzer Prize
winning architecture critic Ada Louise Huxtable described the building in
the October 2, 1997 issue of The Wall Street Journal, as "the
single most important, and generally unrecognized concrete landmark in
this country."
USM`s ascension sparked unprecedented local prosperity.
Successive Beverly generations staffed the plant`s thousands of management
and skilled labor openings. USM`s research division earned over 9,000 U.S.
patents, spinning off entirely new enterprises en route. While the Great
Depression devastated most Americans, The Shoe`s workers suffered only
reduced hours, but never a single layoff.
Prosperity finally ended, however, in 1979 with the last
of 50 years` anti-trust suits. In its aftermath USM withered to a fraction
of its former size, its meticulously groomed facility sinking into tragic
disrepair. USM eventually left town altogether, and by 1985 the mammoth
complex was a mostly vacant shabby hulk of sprawling concrete, with
thousands of broken windows and housing far more pigeons than people.
Several thousand retired USM workers sadly witnessed the
decay of the once-thriving complex. Their children left town seeking jobs
that were once a virtual birthright at The Shoe. For almost 20 years, the
decline continued, as one re-use proposal after another raised hopes, only
to be dashed on the shoals of economic reality. The complex was too
massive to demolish, too polluted for a school, and even too expensive to
convert into a prison.
In 1994 former USM president William Scanlon ,was elected
Beverly`s mayor on a platform of economic reform, in a city awash in red
ink and threatened with state receivership. A key plank in Scanlon`s
campaign was rejuvenation of "The Shoe."
With New England`s economy still struggling to shake off
a sharp recession, no banks would fund such a speculative redevelopment
project. Undeterred, Scanlon sought a real estate developer willing and
able to take on "The Shoe" without a bank`s backing. At the mayor`s
urging, Cummings Properties purchased and began renovating the property in
1996.
Fewer than five years later, The Shoe, now Cummings
Center, thrives again. The multi-use office and research campus houses
more than 4,000 skilled workers. USM`s machinists have been replaced by
doctors, bankers, lawyers, biotech researchers, software developers,
information technology professionals, acupuncturists, and yoga
instructors. Beverly once again enjoys the prosperity of USM`s banner
days.
Downtown Beverly`s previously vacant storefronts, a
half-mile from Cummings Center, are bustling again, many undergoing
substantial renovations themselves. Residential real estate values have
soared to all-time highs, while Moody`s has boosted Beverly`s municipal
bond rating four levels from its previous junk bond status. This, in turn,
helped fund a $40 million school building program, and a host of other
citywide improvements.
Beverly`s first new elementary school in 40 years was
built on a seven-acre parcel donated by Cummings Properties. It is named
after James L. McKeown, the firm`s late president, who negotiated The
Shoe`s purchase shortly before his sudden death from heart failure at age
41.
Enormous community support fueled this massive project,
officially designated by the commonwealth as the "Cummings Center Economic
Opportunity Area." The site is also the first in Massachusetts to be
cleaned up under the state`s Brownfields Initiative legislation. Working
with city and state officials under a "Covenant Not To Sue," Cummings
Properties entirely self-financed the $60 million cleanup and
renovation.
Cummings Center was an enormous undertaking that employed
300-400 construction workers daily, for more than two years straight. It
has been described as the country`s largest single-building restoration.
While no single company dominates the local economy any longer,
collectively, Cummings Center`s 430 separate businesses once again fuel
the economic engine of Boston`s entire North Shore.
A recent survey of Cummings Center tenant firms reported
an overall average annual weighted salary of $45,480 per person. With more
than 4,000 workers on-site, total salaries paid by Cummings Center firms
in 2000 exceeded $180 million! Allowing for inflation and growth, more
than $2 billion will have been paid at Cummings Center in salaries alone
by the restoration`s tenth anniversary.
"The Shoe`s" renaissance has catapulted Beverly,
transcending typical real estate resurrections. This profound effect was
best summed up by Huxtable, who pronounced Cummings Center "...more than a
success story; it is a dream come true."